Marketing with passion
If you don’t care, why would anyone else?
Passion breeds action. If you or your organization isn’t making a difference, then it isn’t making anything at all. The same goes for your marketing. I’ve worked in the non-profit sector for the past 10 years because I am passionate about helping others. Leadership is about channeling this energy into a motivating force that inspires others to rally behind a common cause. It’s not something you can fake and it’s definitely not something you can outsource. However, passion can be cultivated, enriched, and made abundant - starting with a company's internal culture and then ultimately sharing it with your external audiences. This is how I choose to use marketing to make a positive impact on the world.